Research Report

Natural Personal Care Products Exploration

See how a well-known CPG company explored the perceptions around personal care products developed with "natural ingredients" to gain a better understanding of this emerging category.

What You'll Learn:

  • How personal care products are perceived in China, UK, and USA, including the profile of the typical consumer.
  • Triggers and barriers to purchasing natural products.
  • Key findings and themes from the 3-country study.