Research Report

Women's Perceptions of Natural & Premium Foundation

Learn more about how women define "natural" and "premium" in the context of foundation to determine the key differentiators of natural foundation.

What You'll Learn:

  • A breakdown of purchase drivers, including elements like benefits, characteristics, ingredients, brands, packaging, and price as they relate to foundation.
  • Perceptions among women of "premium" and "natural" foundation products, brands, and ingredients.
  • What recommendations can be made for premium product purchasers to get them to notice and consider natural foundation.