Case Study

How Nestlé Used Agile Research to Achieve a Higher Concept Success Rate

Learn how Nestlé incorporates consumer insights into their product development process to help them communicate product benefits in their consumers' language.

What You'll Learn:

  • How Nestlé took a product from early-stage exploration to in-market success using agile research throughout several phases of development.
  • The details within each of the five research phases—exploration, prioritization & refinement, validation, and an accompanying creative strategy.
  • The most important lessons Derron Wrubel, Innovation Consultant, Foods Division at Nestlé USA, learned throughout the innovation process.