Research Report

Online Apparel Shopper Research Report

See how brands in a variety of apparel categories can better target and message to different online shoppers by understanding specific barriers, triggers, and overall shopping experiences for different segments.

What You'll Learn:

  • What significant differences exist among different types of online shoppers when it comes to their barriers, triggers, and online shopping behavior.
  • What specific categories and types of apparel consumers are purchasing online most often.
  • What site features retail apparel brands can incorporate to improve their online shopping experience.