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Research Report

GutCheck Persona Connector – Walmart Online/App vs. In-Store Shoppers

Learn how Walmart shoppers are purchasing online against in-store


GutCheck's Persona Connector Solution Uncovers:

  • Understand Walmart shoppers through implicit and explicit measurements including demographics, lifestyle, and personality. 
  • Determine what motivates Walmart shoppers to buy groceries and merchandise via the company’s website or app (instead of in-store) and how their behaviors differ from the general population. 
  • Know how, when, and where to effectively reach app or website users and how to activate them with relevant messaging and creative.