Case Study

How a Consumer Goods Co. Uncovered Attitudes & Behaviors of an International Audience

Learn how this product team was able to better understand international audience segments to secure a business partnership with their retailer.

What You'll Learn:

  • How a product team applied these insights to fuel the conversation with European retailers.
  • The value of understanding different segments of an audience to appeal more broadly in multiple countries.
  • How this type of study helped the product team confirm their consumer buying profile before going in market in different countries.