How to Grow Your Brand: Pizza Category

Explore which pizza brands have the opportunity to take advantage of their attitudinal equity to grow market share through acquisition.

What You'll Learn:

  • The importance of seeing a powerful metric that shows the gap between the percentage of hearts and minds and actual market share, so you know how to take action
  • How to capitalize on the most powerful purchase considerations as a way to acquire new people
  • How the acquirable, new consumers in this example use media outlets compared to the general population