Infographic

How to Grow Your Brand: Pizza Category

Explore which pizza brands have the opportunity to take advantage of their attitudinal equity to grow market share through acquisition.

The importance of seeing a powerful metric that shows the gap between the percentage of hearts and minds and actual market share, so you know how to take action
How to capitalize on the most powerful purchase considerations as a way to acquire new people
How the acquirable, new consumers in this example use media outlets compared to the general population