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eGuide

Research in a Time of Disruption

In times of crisis and disruption, consumer attitudes and behaviors evolve at a much faster pace than normal. And while fear, uncertainty, and doubt run rampant, we take a closer look at how you can rely on market research to uncover the insights you need to proceed on a clear path forward.

Questions We Address:

  • Can We Conduct Research Now?
    • Respondent participation
    • Representativeness & sample balance
  • Should We Conduct Research Now?
    • Empathy & respondent burden
    • Change brings opportunities, but be thoughtful
  • How Should We Conduct Research Now?
    • Reframe questions
    • Getting started