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Research Report

Smart Assistant Customer Journey Exploration

Consumers weigh in on the impact smart assistant devices have on their lives at home and on the go.

What You'll Learn:

  • What motivations consumers have for starting to use smart assistants, including the purchase journeys they take
  • How consumers we spoke to use smart assistants throughout the day and at more than one point in time
  • Respondent ideas for how brands can optimize and improve smart assistants for multiple use cases