Research Report

Smart Home Device Adoption

See the demographics, barriers, and triggers of consumers interested in smart home technology for the appliance, home management, and security.

Who the current smart home device adopters are compared to those who haven’t adopted smart home devices yet but are likely to in the future
What specific smart home categories—and products within those categories—are likely to be purchased in the next year
The barriers and triggers to use for smart home devices and how brands can address these concerns and leverage communications to increase adoption