Research Report

Smart Scale Pricing Evaluation

Learn how the Good For All brand team used the voices of their consumers to identify an appropriate price rand for a new smart scale product.

What You'll Learn:

  • How Good For All leveraged the Van Westendorp methodology to choose a good price point.
  • The full process the team used to find price ranges and gauge interest from different consumer groups about their product.
  • How consumers felt about certain product qualities, which helped the brand team understand how to increase overall product appeal.