Research Report

Sparking Water International Line Optimization

Good For All, a healthy food and beverage brand, had recently experienced a few years of successful growth for their sparkling water offering in the U.S. As a result, they want to expand their operations to Europe—specifically the U.K. and France. Before launching their sparkling water, they decided to run an international Line Optimizer™ study in order to identify which flavors should be offered in each market.

What You'll Learn:

How the findings helped Good For All prioritize the different combinations of flavors based on purchase intent for both the U.K. and France.
Which flavors could potentially be launched in both countries in order to gain efficiencies.
Where the differences in flavor preferences existed between markets.

Sparking Water International Line Optimization

What You'll Learn:

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