Case Study

How Suja Adopted Agile Research Methods to Redesign Packaging

See how the Suja team answered their key question: are consumers more or less likely to buy the new packaging vs. the current for a leading product line?

What You'll Learn:

  • The results and key findings from the multi-phase research study, including the optimized label designs.
  • The research methods the GutCheck team used to meet all objectives.
  • The improvements and changes Suja implemented based on the research results.