Research Report

Sustainability Taglines Prioritization

See which themes and taglines outperformed the others when consumers shared their preferences and rated each on appeal, uniqueness, and more.

What You'll Learn:

  • Which tagline consumers identified as the winner and why.
  • Why one of the two tagline themes resonated more with consumers than the other.
  • Respondent verbatims articulating why they chose their favorite tagline.