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A New Era of Understanding: How Pabst Brewing Leverages Agile Human Experience Intelligence to Win

Now more than ever, people expect brands to truly 'get them', and to demonstrate this in the way they innovate and create new products and services.

In order to win, brands need to understand the emotions that drive people's experiences and behaviors in-context, but how do we achieve this deeper level of human understanding, and how can we do it at scale?

Through the twin lenses of a unique technological approach and a gutsy look at the human experience, learn how Pabst Brewing Company partnered with GutCheck to uncover and action on authentic emotions to create empathy-driven innovation strategies - in a matter of days.


Jessica Gaedeke

Chief Revenue Officer, GutCheck


Malisa Lewis

Consumer Insights Lead, Pabst Brewing Company

What You'll Learn: 

  • How companies like Pabst Brewing Company incorporate Agile Human Experience Intelligence to extract authentic, in-context emotions that fuel innovation strategies that connect.
  • Learn how emotion is a greater predictor of behavior than sentiment
  • Understand what Hybrid NLP is and why it virtually eliminates the research bias of other methodologies.
  • Discover why context is critical to understanding emotion if you want to win in innovation.
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