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From Nuance to Strategy: How Nestlé is Leveraging and Actioning In-Depth Persona Insights

Explore how the Nestlé food team is taking their persona research to the next level with a refreshingly human approach that informs their positioning, communication and product strategies. See how the depth and breadth of these insights creates natural, cross-functional alignment for actively learning about their consumer, ensuring the human connection is included at all stages of development and optimization.

What You'll Learn:

Benefits of utilizing AI and behavioral science combined with expert human analysis.
The multi-dimensional insights uncovered when looking at an iconic brand vs new entrant.
How you can leverage persona research to get closer to your consumer and draw out nuances about their personality and needs.
Nestlé’s balance of a speed-first mentality to achieving deeper insights at scale.
Ongoing partnership strategies to make the most of relationships with your research vendors.

From Nuance to Strategy: How Nestlé is Leveraging and Actioning In-Depth Persona Insights

What You'll Learn:

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