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From Nuance to Strategy: How Nestlé is Leveraging and Actioning In-Depth Persona Insights
Explore how the Nestlé food team is taking their persona research to the next level with a refreshingly human approach that informs their positioning, communication and product strategies. See how the depth and breadth of these insights creates natural, cross-functional alignment for actively learning about their consumer, ensuring the human connection is included at all stages of development and optimization.