Case Study

How Valspar Gained Deep Consumer Understanding for a Reemerging Category

See how the Valspar team uncovered attitudinal and behavioral trends among a specific segment of consumers to identify a broader target audience in order to continue category growth.

What You'll Learn:

  • How the team validated their hypothesis that the product category had growth appeal.
  • Ways they leveraged this research to give their customers reasons to believe.
  • How they successfully executed unplanned research to demonstrate the knowledge of the consumer within the reemerging category.