Case Study

How Valspar Gained Deep Consumer Understanding for a Reemerging Category

See how the Valspar team uncovered attitudinal and behavioral trends among a specific segment of consumers to identify a broader target audience in order to continue category growth.

What You'll Learn:

How the team validated their hypothesis that the product category had growth appeal.
Ways they leveraged this research to give their customers reasons to believe.
How they successfully executed unplanned research to demonstrate the knowledge of the consumer within the reemerging category.

Case Study

How Valspar Gained Deep Consumer Understanding for a Reemerging Category

What You'll Learn:

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