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Webinar Recording

Cracking the Code of Walmart Digital Shoppers

See insights from a recent survey of online Walmart shoppers, exploring their persona using GutCheck’s Audience Illuminator to identify key facets of shoppers' demographics, attitudes, behaviors, personality and needs. We’ll also showcase how the actionability framework is relevant for brands' digital strategies.


Arthur Aguirre

Senior Research Analyst, GutCheck

Tecla Di Francesco

Product Manager, GutCheck

This is the second webinar in our Next Gen Persona series which will walk you through persona development and demonstrate how to put it into action. 

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