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The Next Big Opportunity for Brands: The Role of Brands in the New World

GutCheck CRO, Jess Gaedeke, sits down with senior insights leaders from Adidas, MassMutual, and Organic Valley to explore new opportunities for brands in the ‘New World’. They discuss new ways they are learning about their consumers, innovation, marketing, and brand building to keep customer engagement and loyalty.


What You'll Discover: 

  • How brands can bring authenticity as consumers become more values-oriented and form different relationships with brands 

  • How brands can adapt given the rapid pace of change with what people want and expect 

  • How brands adjust and adapt their approaches when historical data becomes unreliable or quickly outdated

  • How brands can learn from the extreme differences in consumer segments, and build empathy into marketing and innovation strategies