GutCheck CRO, Jess Gaedeke, sits down with senior insights leaders from Adidas, MassMutual, and Organic Valley to explore new opportunities for brands in the ‘New World’. They discuss new ways they are learning about their consumers, innovation, marketing, and brand building to keep customer engagement and loyalty.
How brands can bring authenticity as consumers become more values-oriented and form different relationships with brands
How brands can adapt given the rapid pace of change with what people want and expect
How brands adjust and adapt their approaches when historical data becomes unreliable or quickly outdated
How brands can learn from the extreme differences in consumer segments, and build empathy into marketing and innovation strategies