Research Report

Women's Perceptions of Beer and Its Advertising

See how branding and marketing communications are perceived by women when it comes to beer and innovations within the category.

What You'll Learn:

  • Which beer brands stand out the most for their labeling, advertising, and overall brand positioning.
  • What women want to see more of within beer advertisements in order for them to resonate or make more of a meaningful connection.
  • What brands these women purchase most often and the behaviors that drive these purchases.